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Meet the Executive Team.

Our Executive Team.

Mostafa Gulam

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Alison Pilling

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Steve Ramsay

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Our Associates.

The Innovatious Team is supported by a team of trusted associates whom we can call on to support client projects of any size. Our associates cover a wide range of disciplines and business areas including payments, retailing, strategy, government policy and reform, project and programme management.

We carefully select our associates based on:

  • Deep subject matter expertise
  • Ability to deliver quality outputs to project timescales
  • Passion and drive to do the right thing for our clients
  • Friendly and fun to work with!


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Mostafa Gulam

Mostafa is the founder and Managing Director of Innovatious. With over 20 years of experience in fares and ticketing systems, Mostafa’s strategic vision drives Innovatious to meet our goal of making multi-modal travel easy for everyone. He has been successful in the introduction of many new Ticketing technologies on public transport, including: the modernisation of back-office fares collection systems, Account-Based Ticketing, closed loop smartcards, contactless EMV (open loop ticketing) and Barcode ticketing.

Mostafa has wide-ranging experience in all aspects of the procurement of automated fares collection related systems, from small to large scale projects. This includes initial strategy development, specification development, evaluation criteria, evaluation of bids (on both quality and price), followed by contract negotiation, solution finalisation and contract award.

Mostafa’s understanding of client and stakeholder needs is informed by his experience as Head of Technology during his time at ATOC (now Rail Delivery Group). He has a deep understanding of Fares and Ticketing systems and processes, including interoperability with different transport operators, modes and local authority schemes.

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Alison Pilling

Alison is the Business Director at Innovatious. She has over 20 years’ experience in the transport industry, largely in the public sector, including smart ticketing, information & marketing, and behaviour change projects to encourage the use of public transport. For Alison, strategy should always be customer-centric and so, she is an advocate for accessibility and inclusivity, ensuring that the solutions we support work for the customers they’re designed to serve.

Over recent years, her work has concentrated on improvements in transport payments, retail and customer information, from project inception to delivery.  Alison’s expertise lies in: strategy and customer proposition development; stakeholder management and collaborative working, especially for programmes with complex multi-agency governance; and commercial considerations and processes. She also has wide operational experience in transit, including knowledge of school transport ticketing. She has broad Programme Management experience and detailed knowledge and understanding of business case development.

Alison has the benefit of experience working in local transport authorities, including West Yorkshire Combined Authority, Transport for the North and Transport for the West Midlands, which informs her knowledge of public sector governance and procurement.

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Steve Ramsay

Steve is the Technical Director at Innovatious.  He has 17 years of experience in fare collection and is an industry expert in the design, development and delivery of ticketing solutions.

Steve’s expertise in smartcard ticketing and account-based ticketing originated in his roles as the revenue assurance manager for the Oyster System for Transport for London, and as the Product Manager for TFL’s Future Ticketing Project.  Steve was responsible for the specification of the functionality of TFL’s in-house system that enabled contactless acceptance in London, and working directly with the development teams from design to implementation and operation.

Steve has since worked for a wide range of organisations in ticketing, including transport operators (Transport for London, Transport for Greater Manchester and Arriva), transport statutory bodies (Transport for the North), central government (Department for Transport) and ticketing system suppliers (Cubic).  This broad experience enables Steve to consider client ticketing needs from a range of perspectives and is able to communicate ticketing strategies and technical solutions to a range of audiences and from high-level to the technical minutiae.

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Richard Rowson

Innovatious works closely with F17 consultant Richard Rowson. 

https://www.f17.co.uk

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Pillar Strategy

Pillar Strategy is an advisory and consulting firm, specialising in transport and ticketing. They support transport authorities (cities, Government), investors (innovators, start-ups) and operators to plan and deliver strategic programmes in transit services.

Pillar Strategy’s strong commercial, finance and procurement skills, allied with deep understanding of ticketing solutions, technology and the customer experience means that they can cover the “overlap” between business needs and technology solutions to realistically scope, plan, cost and deliver complex programmes for industry and end-user clients. Though they have in-depth experience in solutions they also understand operations covering organisation, staffing and costs.

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Nick Patchett

Nick is an independent consultant with over 25 years of experience, with proven experience delivering assignments globally.

Nick offers comprehensive strategic consulting services across transport, smart city, and technology sectors, encompassing areas like road pricing, smart ticketing, rail procurement and innovation, traffic management, freight and telematics, emergency telecommunications, and major program management.

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Rob Hughes

Rob is a highly effective product manager with a passion for creating great user experiences through digital products. He has 20 years of experience within the transport sector (including 10 years’ experience as Product Owner/Director at the Trainline and 9 years at RDG), working on a range of initiatives in ticketing that include mobile retailing apps, barcode and smartcard ticketing, multi-channel UK rail retailing solutions, API design, fares engine and journey planning and RDG system integration. More recently he has worked as a project manager and business analyst, capturing clients’ requirements for system/service procurements, overseeing supplier selection, creating business cases and managing successful service implementations.

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Jayne Davidson

Jayne project managed some of the largest ticketing infrastructure projects in the UK, including managing the Oyster Expansion onto National Rail (OXNR) project for TfL, the project that enabled Oyster cards to be accepted on National Rail services in London, and delivering some of the infrastructure upgrades that would enable contactless to be launched in the UK.

As the Product Manager for Contactless Acceptance on Transit for Visa Europe, Jayne worked with stakeholders across the payments industry, transit agencies and banks to develop Visa’s contactless transit capabilities, building the foundations on which the modern visa MTT rules are built.

Jayne has supported several large-scale ticketing projects from design to procurement, including Transport for the North’s Integrated and Smart Travel program, and acting as Program Director, Procurement Specialist and Smart Ticketing (including smartcard, contactless and payments) SME for Presto (Metrolinx).

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Rasma Gulam

Rasma is the Company Administrator at innovatious. Rasma supports the running of Innovatious including formal company meetings and bookkeeping.

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Bethany Daley

Bethany is a Marketing Manager and Project Coordinator at Innovatious. Beth helps us stay on track with our client deliverables and helps us manage our engagement with our existing and new clients.  

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Amy Smethurst

Amy is a Junior Consultant at Innovatious. Amy joins us from University where she has studied Linguistics and English Language and is currently studying for her Masters in Linguistics.  Amy supports our projects with her excellent organisation and administrative skills and ensures that even our more technical deliverables are understandable to the widest possible range of readers.

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